The first two to three pages of results on Google can have many different types of content : Ads, Organic Results, Photos, YouTube Videos, News Articles, Featured Snippets, and Google’s Map Pack just to name some. In order to get your website to rank on the first page of Google, you have to uncover what kind of pages are ranking well. Algorithms are the formulas search engines use to rank the most relevant results at the top different algorithms mean different results, even if the query is the same. Bing and Google, the two major search engines, may look very similar on the surface but both search engines have very different algorithms. I often get asked “do all search engines return the same results”, and the answer is no.
To do this, users enter a search term (query) into the search field, such as “hockey sticks.” The search engine then looks through its index (database) for relevant websites and displays them in the form of a list. What is a Search Engine?Ī s mentioned above, people use search engine s like Google or Bing to find internet content. Let’s take a look at what will help your business rank higher in both search engines and directories.
While the strategies for improving your visibility in both search engines and directories are similar, both are needed for a sound SEO strategy. Trying to rank higher for local searches by getting into specific directories is often referred to as Local SEO. What a directory is has evolved over time, but these days, a directory is a n organized collection of businesses, organizations, or websites, often with a connecting theme such as geography or industry. Trying to rank higher at Search Engines (such as Google) is often referred to as SEO, or search engine optimization. The short answer is a search engine is a website where users can search for answers, information, and content online. We get asked all the time the difference between a Search Engine and a Directory.